Words: Patrick Cunningham, National Account Executive, Federated Mutual Insurance Company
Driving while distracted remains a significant factor in crashes resulting in fatalities. In 2022 alone, 42,795 people were killed on American roads.1
This year, as we observe National Distracted Driving Awareness Month in April, Federated Insurance® urges its member clients to rally around the message: Protect Your Drivers and Your Reputation. This serves as a poignant reminder that a single fatal accident could have your logo on it.
The Benefits of Telematics
Federated® encourages masonry contractor business owners to take action by utilizing a telematics solution to help drivers stay safe on the road. Telematics technology can help to safeguard your reputation, business, and employees while offering consistent, meaningful feedback on employee driving behaviors.
Implementing a telematics solution in your vehicles can be your road to a safer business. By utilizing in-cab technology, you can help your drivers learn to avoid mental distractions and improve their driving habits with a constant reminder to stay mentally present when behind the wheel. This can go a long way in reducing the possibility of a deadly and costly vehicle crash with your brand attached.
Solutions such as Federated DriveSAFESM telematics can be vital in curbing unwanted driving habits in your employees. This solution is a valuable member benefit provided by Federated, offered as a complimentary resource to member clients.
Have You Reviewed Your Company Driving Policy?
Additionally, business owners are encouraged to review their driving policies on a regular basis. Take time to go over the policy with your employees to ensure everyone on your team is up-to-date on your safe driving stance to help create safer roads for everyone.
Reach out to your local marketing representative to learn more about distracted driving topics.
1. NHTSA Estimates for 2022 Show Roadway Fatalities Remain Flat After Two Years of Dramatic Increases, National Highway Traffic Safety Administration, Accessed 12/28/2023. https://www.nhtsa.gov/press-releases/traffic-crash-death-estimates-2022 Accessed 1/17/2024.