Robert Bosch Power Tool Marketing Earns STAR Awards

Words: Dan KamysRobert Bosch Power Tool Marketing Earns STAR Awards

The marketing group for the accessories unit of Robert Bosch Power Tool Corp. has received five 2012 STAR Awards for excellence in marketing from the Construction Marketing Association (CMA), including recognition as the Midwest Construction Marketer of the Year.

The 2012 Bosch CMA awards include:  

Advertising - Print Trade Publication/STAR
The Bosch Bulldog advertisement introduces this established brand to the market for concrete drilling accessories by demonstrating the toughness and drilling capability in a variety of materials.  
 
Collateral/Literature - Catalog/SuperSTAR
The winning project was designed to create a catalog that's not only functional, but also doubles as a corporate brochure for this Bosch business. Bolstering the look, feel and range of this catalog served a variety of needs, including key selling benefits for both consumers and distribution partners.  
 
Packaging - Product Package Design/SuperSTAR (Router Bit Packaging)
Bosch router bit packaging features a clear face panel that allows full view of the bit. The packaging's strong construction makes for long-term protective bit storage. Not only does the case swing-hinge open, but the bit holder also pivots for easy bit access.  
 
Merchandising - POP Materials/SuperSTAR
This integrated campaign shows the breadth, capability and utility of Bosch universal fit multi-tool cutting blades, scrapers, grinding blades and sanding triangles. The company continues to offer the most innovation in the category.
 
Construction Marketer of the Year - Midwest
This award is a compilation of the best creative work by a company based in the Midwest that serves the construction industry.
 
The CMA STAR awards recognize excellence in 16 marketing categories and 81 sub-categories including advertising, branding, website design, social media, brochures, catalogs, new product launches, packaging, photography, promotions, publicity, merchandising, trade shows, videos, employee communications and integrated marketing campaigns, along with the CONSTRUCTION MARKETER OF THE YEAR.
Contractor Tip of the Month: Get Used to the Pain
April 2026

Pain isn’t just negative; it’s a natural part of growing and improving. Instead of seeing pain as a reason to quit, recognize it as a sign you’re making progress. What sets successful people apart is their ability to stay calm and keep going when things g

Damian Lang
Contractor Tip of the Month
Read More
Fechino Files: Diesels Below 32 Degrees
April 2026

I am guessing that if you are reading this, then you experienced the cold, late-January spell that took over most of the country. The cold weather has many effects on the operations of a masonry contractor, from job shutdowns to equipment starting issues,

Steven Fechino
Fechino Files
Read More
Outreach Outlook: Building Momentum Across the Southern Region
April 2026

As April arrives, the pace of our outreach and workforce efforts across the Southern Region reaches a new level of intensity. This is the time of year when our programs, partners, and state collaborators all accelerate at once. SkillsUSA competitions are

Conner Birdsong
Outreach Outlook
Read More
Marvelous Masonry: Elbphilharmonie
April 2026

Most people know the Elbphilharmonie for its glass façade and dramatic roofline. From a distance, that’s what defines the skyline in Hamburg’s HafenCity district. But for masonry contractors and suppliers, the real story starts at the base.

Cass Stern
Marvelous Masonry
Read More