Free Construction Marketing Webcast May 15

A webcast from the Construction Marketing Association (CMA) will address the three important aspects of marketing in the construction industry: hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May 15, 2012, at noon EST.

Panelists include Jim Scarlata, marketing director for Knaack LLC and CMA board member, and CMA chairman Neil M. Brown. Other panelists to be announced.

“With the fast-changing marketing mix, it is more difficult to find qualified marketing staff and agency partners,” says Neil M. Brown. “Establishing effective communications and processes between marketing and sales has always been critical, but has some new considerations with the changing roles of marketing.”