LATICRETE Acquires HP Spartacote


LATICRETE International Inc., a manufacturer of construction solutions for the building industry, has acquired HP Spartacote. The acquisition will provide LATICRETE customers access to new products and technologies, while expanding the company’s presence in the restoration, decorative flooring and coatings category. HP Spartacote produces a premium line of resinous floor coatings. The acquisition was completed in July, while integration of manufacturing, sales and service functions will occur over the next 12 months.

“This combination strengthens the LATICRETE and HP Spartacote brands alike,” said David A. Rothberg, chairman and CEO of LATICRETE. “Through this acquisition, the HP Spartacote brand portfolio will gain access to LATICRETE manufacturing capabilities, sales representation, and marketing and support services. LATICRETE customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market.”

“My business partners and I thank our customers and distributors for their many years of support,” said Sean Shiers, co-owner of HP Spartacote. “This is a very exciting time for the HP Spartacote brand. I am confident we have found the right company in LATICRETE to provide the best future support and growth opportunities.”

Under the new ownership of LATICRETE, the HP Spartacote brand and product portfolio will leverage the many resources and opportunities LATICRETE offers including manufacturing facilities; a team of sales representatives; LATICRETE global research and development capabilities; marketing and technical services; access to global markets; an architectural presence; and access to LATICRETE nationwide distribution system.


Zachary Zuldema 1st Place (2nd Year) Winner Interview at the World of Concrete

Zachary Zuldema 1st Place (2nd Year) Winner Interview at the World of Concrete

Bill Dentinger 2015 Inductee MCAA Hall of Fame

Bill Dentinger 2015 Inductee MCAA Hall of Fame

John Smith, Jr.

John Smith, Jr. receives the 2015 MCAA C. DeWitt Brown Leadman Award

2015 MCAA Fastest Trowel On The Block Winner

2015 MCAA Fastest Trowel On The Block Winner

Daniel Furr 1st Place Winner

Daniel Furr 1st Place Winner (First Year), Masonry Skills Challenge

Synpro Products

Masonry Magazine Video News Interview: Michael Goyne

Hydro Mobile Inc

Interview with Kevin O'Shea of Hydro Mobile, Inc.

Interview with Mark Kemp – Chairman, MCAA

Interview with Masonry Contractors Association of America Chairman, Mark Kemp

Mortar Net Solutions

Interview with Steve Fechino from Mortar Net Solutions

Pullman Ermator

Interview with Lyndon Kelsey of Pullman Ermator

Keene Building Products

Interview with Jim O'Neill of Keene Building Products