For The Record
A Need for Green
It seems to me that the practice of “going green” is no longer a philosophy being adopted only by the granola-eating tree huggers of the world. Businesses everywhere are taking steps necessary to show they are serious about being green. LEED certifications, sustainability, energy conservation — companies are doing whatever it takes to hop aboard the green bandwagon.
This was evidenced in November during the Greenbuild International Conference and Expo in Boston. About 28,000 people attended this year’s expo, roughly 5,000 more than attended the 2007 Greenbuild Expo held in Chicago. The first thing I noticed was the strong attendance by a wide variety of people. One vendor described the attendees as wearing coats and ties, rather than Birkenstocks. While that may be extreme categorizing, he did have a point.
Looking around during the show, I noticed the onset of booths from many of the technology giants. Going green is no longer a grassroots effort of a few companies sprinkled here and there. It’s a way of doing business that is necessary if a company is to be at the forefront of its industry.
We are lucky that masonry is naturally a sustainable, green material. As for the rest of the players in the construction industry, they’ll have to find ways to be green, and find them quickly. The green ship has sailed, and I am afraid those who missed the boat just might drown.
- 39November 2009 For The Record Green Getting its Due Jennifer Morrell Editor firstname.lastname@example.org As an editor, my personal sign that green building is here to stay is the fact that I no longer need to include quotations marks around the word green. People aren’t going to read stories about going…
- 33October 2008 Green Building Initiating the Initiative in Your Business By Jennie Farnsworth In the last five years, several regions of the United States have survived some of the most devastating natural phenomena. From the hurricane-ravaged areas of New Orleans to the tornado that leveled Greensburg, Kan., Mother Nature has…
- 31September 2009 Education & Certifications Green Brick Education BIA members attain “Green Brick Specialist” designation The Brick Industry Association (BIA) announced that 70 percent of its eligible members passed the industry’s first-ever online training program, “Sustainability/Green Building Design and Brick.” With this designation, almost 1,000 members’ employees will be eligible…