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Lafarge packaging gets a fresh, new look, while becoming more eco-friendly
Featuring a fresh look, the newly redesigned packaging is part of a larger global effort to harmonize all elements of the company’s brand and make these visual signatures expressive, distinctive and unquestionably Lafarge. Bags for each product type are printed in a different color, and label content – such as safety and handling information, warranty, specifications, storage and mixing instructions – has been updated as appropriate.
The distinctive new look of the cement packaging is more consistent with Lafarge’s brand image and better reflects our vision and values. It is part of a larger, corporate-wide effort to ensure conformity of the Lafarge brand globally.
Environmentally friendly packaging
Sustainability is a major focus for Lafarge, and environmentally friendly packaging is just one example of how the company supports product stewardship practices in the design, manufacture, distribution and application of its products. In 2009, and for the fifth year in a row, the company was listed in the “Global 100 Most Sustainable Corporations in the World.”
As a member of both the U.S. Green Building Council and the Canada Green Building Council, Lafarge works with leaders from across the building industry to promote environmentally responsible building practices. It is also an industry leader in the reuse of byproducts from other manufacturing industries that would normally be destined for landfill.
New on outside, same on inside
Lafarge operates the most far-reaching manufacturing and distribution network for moving products to customers throughout North America. The company’s comprehensive lineup of packaged cement products includes various types of quality Portland cements, as well as masonry and mortar cements used in commercial and residential brick, block and stone masonry construction. It also includes specialty cement products, such as NewCem slag cement, MaxCem blended cement, stucco and fly ash.
Lafarge masonry cements are manufactured using the highest quality clinker and a high-calcium carbonate limestone interground with plasticizers. These ingredients are accurately proportioned and controlled throughout the manufacturing process to assure a uniform product:
Lafarge mortar cements provide excellent workability, reduced permeability, improved bond strength and feature the advantage of uniform proportioning associated with mortar cements. Each type features specialized qualities to meet the demands unique to each project:
Market Awareness Campaign
Steve Meima is marketing communications manager for Lafarge Cement. For more information, visit www.newcementbags.com.
|Last Updated on Monday, 01 June 2009 15:55|