Featured Product: Product-Specific QR Codes on Equipment


Product-Specific QR Codes on Equipment

Product-Specific QR Codes on EquipmentGeneral Equipment Company
Owatonna, Minn.

General Equipment Co. now includes QR codes on its products. When scanned with a smart phone, the codes direct users to videos, literature, operational tips, service information and manuals. They are printed on weather- and damage-resistant data plates securely mounted on each piece of equipment. The QR codes were implemented to help rental operators and end-users find relevant information quickly and easily. Unlike similar systems in the industry, General Equipment’s QR codes link to product-specific websites, eliminating the need to browse for desired information after reaching the site.