The Official Publication
of the Mason Contractors
Association of America
Thanks, but No Thanks!
Over the last 25 years, our construction company has built more than 500 projects and hired at least 10,000 subcontractors. As I think back, I don’t recall receiving a thank you note from a subcontractor, ever, for any reason. It seems the art of appreciation for your customer has become forgotten. Business owners and managers tend to take good customers for granted over time. Companies must think doing a good job is thanks enough, but I disagree.
Wow! I was surprised and impressed. I immediately called Ronny and thanked him for the uncalled-for, but appreciated, gesture. In his low-key humble way, Ronny said, “Golly, it was no big deal.” Guess what? It was a big deal to me. I will always remember Ronny for that small token of his appreciation. He didn’t have to send me a gift. He didn’t have to write a thank you card. But he did. And, most don’t. That sets him apart from the crowd. That makes him special.
Simple, little gestures return 1,000 percent. The next time I have an opportunity to do business with him, I will go out of my way to make it happen. I want to do business with people who care about me, respect my time, and appreciate me. Wow! He really cares about his customers. Do you?
‘One A Day’ vitamins
Your notes need only be one or two lines long. Short notes make big statements. Always handwrite them, including the envelope. I look for top quality, different, interesting, fun or success-orientated cards to send, and the more unique, the better.
You also can send along business books, funny cartoons, business articles, something fun, business tips guide, tickets to sporting events, invitations to association meetings, or gift certificates to a favorite restaurant. Anything you send should focus on the customer, not on you. Never send out marketing materials with your thank yous as that implies you are selling instead of appreciating.
A little goes a long way
|Last Updated on Wednesday, 18 May 2011 15:59|